Fiorenzuola d’Arda, located between the Emilian Way and the Po river, was where Giuseppe Verdi owned land. The “Towards Expo 2015: this land is a work of art” project selected as part of the third edition of the “I love cultural heritage” competition of ideas (2013-2014) – rediscovered, together with the great musician’s artistic genius, his work as a farmer and landowner.
A collaborative effort between the “Enrico Mattei” high school and the “Casa della memoria Casella” Rural Museum in Fiorenzuola d’Arda, the project is part of a broader effort to promote the local area that the “Le Terre Traverse” cultural association (of which the museum is a founding member) has been pursuing for several years now.
Thanks to an explicit link to “Expo 2015”, the youths involved in the project were asked to improve their awareness of their local patrimony as seen from a global perspective. The figure of Giuseppe Verdi – a musical genius and agricultural entrepreneur from the Italian Unification era – was crucial in this effort, as he is an ideal ‘glocal’ icon and bears witness to the inseparable link between nourishment for the body and nourishment for the soul.
The project’s outputs include a professional video directed by Giovanni Martinelli and titled “Verdi’s plain: this land is a work of art”; a backstage video documenting the students’ work; a map of Verdi’s land holdings to study the relationship between the musician, his agricultural activities, and the local territory; and a Facebook page dedicated to the project run by the students themselves.