I Love Cultural Heritage is a yearly competition that invites museums and archives to collaborate with high schools to put together projects to promote local attractions through the active and creative participation of students. The protagonists are the students themselves. Together with their teachers and cultural specialists, they work to create new forms of communication and promotion while developing their personal, social, and civic skills.
The rural world and food and farming traditions have been the centrepieces of many projects over the years, testifying to the willingness of museums and archives to look beyond their walls and work on local heritage outdoors, with a strong eye on the surrounding context. The call for projects for the fourth edition takes into account Emilia-Romagna’s participation in Milan Expo 2015, and this is reflected in a partnership with the Regional Department of Agriculture, Game, and Fishing: projects aimed at promoting these topics received a bonus.
The “Youth for Expo” itinerary aims to showcase the projects dedicated to the rural world and food traditions that were presented during the various editions. The students – the true protagonists of a new relationship with their local cultural heritage – designed innovative, original, and high-quality projects: videos, educational kits to make experiences replicable, maps, multi-sensorial visits, brochures, educational itineraries, recipe books, postcards, catalogues, and exhibitions, including those dedicated to persons with disabilities. In fact, the students were also responsible for the entire promotional campaign.